Chapter 3: User Profiling & Segmentation: Machine Learning for Audience Understanding . In: Designing Smart Market Platforms: ML for Ad Efficiency and User Engagement. [s.l.] : Wissira Press,2026. Disponível em: https://books.wissira.us/index.php/WIL/catalog/book/86/chapter/703. Acesso em: 24 apr. 2026.