Chapter 4: Ad Targeting Reinvented: Contextual & Predictive Bidding Strategies . In: Designing Smart Market Platforms: ML for Ad Efficiency and User Engagement. [s.l.] : Wissira Press,2026. Disponível em: https://books.wissira.us/index.php/WIL/catalog/book/86/chapter/704. Acesso em: 21 jun. 2026.