Strategic Business Communication: Principles, Practices, and Professional Applications
Keywords:
communication, professionals, business administration, engineering, commerce, managementSynopsis
In today’s dynamic and globally interconnected business environment, communication has emerged as a critical managerial competency rather than a supporting function. Organizations increasingly recognize that success depends not only on technical expertise or strategic planning, but also on the ability of individuals and teams to communicate ideas clearly, persuasively, and ethically across diverse professional contexts.
Strategic Business Communication: Principles, Practices, and Professional Applications has been designed to address the evolving communication needs of students, professionals, and aspiring managers. The book integrates foundational communication theories with practical applications relevant to modern organizations. It reflects contemporary developments such as digital communication platforms, virtual collaboration, professional presentations, structured business writing, and data-driven reporting practices. Equal emphasis is placed on traditional communication skills and emerging technologies to ensure holistic competency development.
This book is intended to serve as a comprehensive textbook for undergraduate and postgraduate courses in business administration, commerce, management, engineering, and related disciplines. It may also be used as a reference guide for working professionals seeking to enhance their communication effectiveness.
Chapters
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Foundations of Strategic Business Communication
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Types and Forms of Business Communication
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Barriers to Effective Communication and Remedial Strategies
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Technology-Enabled Business Communication
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Non-Verbal Communication in Professional Contexts
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Effective Listening and Interpersonal Skills
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Oral, Written and Video Communication Skills
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Interviewing Skills and Career Communication
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Business Language and Professional Presentations
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Business Writing and Office Correspondence
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Report Writing and Professional Documentation
Downloads
References
Chapter 1: Foundations of Strategic Business Communication
Bovee, C. L., Thill, J. V., & Scribner, C. (2017). Business communication today (13th ed.). Pearson Education.
Robbins, S. P., & Judge, T. A. (2019). Organizational behaviour (18th ed.). Pearson Education.
Chapter 2: Types and Forms of Business Communication
Lesikar, R. V., Flatley, M. E., Rentz, K., & Lentz, P. (2019). Business communication: Making connections in a digital world (14th ed.). McGraw-Hill Education.
Hall, E. T. (1976). Beyond culture. Anchor Books.
Chapter 3: Barriers to Effective Communication and Remedial Strategies
Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. University of Illinois Press.
Luthans, F. (2015). Organizational behaviour: An evidence-based approach (12th ed.). McGraw-Hill.
Chapter 4: Technology-Enabled Business Communication
Clampitt, P. G. (2016). Communicating for managerial effectiveness (6th ed.). Sage Publications.
Turban, E., Pollard, C., & Wood, G. (2018). Information technology for management (11th ed.). Wiley.
Chapter 5: Non-Verbal Communication in Professional Contexts
Mehrabian, A. (2007). Nonverbal communication. Aldine Transaction.
Goman, C. K. (2011). The silent language of leaders. Jossey-Bass.
Chapter 6: Effective Listening and Interpersonal Skills
Wolvin, A. D., & Coakley, C. G. (2016). Listening (10th ed.). McGraw-Hill Education.
Goleman, D. (2006). Emotional intelligence. Bantam Books.
Chapter 7: Oral, Written, and Video Communication Skills
Lucas, S. E. (2020). The art of public speaking (13th ed.). McGraw-Hill Education.
McLean, S. (2012). Business communication for success. Saylor Academy (Open Textbook).
Chapter 8: Interviewing Skills and Career Communication
Ryan, L. (2016). Winning interviews for $100,000+ jobs. Penguin Random House.
Gatewood, R. D., Field, H. S., & Barrick, M. (2016). Human resource selection (8th ed.). Cengage Learning.
Chapter 9: Business Language and Professional Presentations
Guffey, M. E., & Loewy, D. (2018). Essentials of business communication (11th ed.). Cengage Learning.
Thomson, A. J., & Martinet, A. V. (2016). A practical English grammar. Oxford University Press.
Chapter 10: Business Writing and Office Correspondence
Munter, M. (2014). Guide to managerial communication (10th ed.). Pearson.
Government of India. (2018). Manual of office procedure. Department of Administrative Reforms & Public Grievances.
Chapter 11: Report Writing and Professional Documentation
Anderson, P. V. (2017). Technical communication: A reader-centred approach (9th ed.). Cengage Learning.
American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). APA.
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